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How Just a Little Data Analysis Can Improve Your Content

Presenter: Joe Pairman, HTC
Date Recorded: February 5, 2013
This is a free webinar.


In the past, it was often difficult for information development teams to obtain quantitative data on how their content was used. In recent years, with the spread of online content delivery, it has become easier to obtain such data. Now, the challenge is how to interpret it in order to make content more effective.

In this webinar, Joe Pairman from HTC's User Education team will show how content usage data, ratings by users, and search query records can:

  • Indicate appropriate vocabulary
  • Contribute to taxonomy development
  • Suggest areas of focus for content improvements
  • Help to answer specific questions about designing effective content


Joe Pairman is in charge of content delivery and analytics for HTC's User Education team. He has led the implementation of DITA at HTC, driving development of the information model, solving numerous publishing and localization challenges, and designing the architecture and delivery mechanisms for the team's desktop and mobile support content.


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