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The $400 Million Dollar Prize -- Reducing content costs and improving quality in regulated industries

Presenters: JoAnn Hackos, Comtech Services, Inc. and Marc Miller, Crimson Life Sciences
Date Recorded: November 29, 2012
This is a free webinar.

Abstract

Medical Device companies, along with many in the manufacturing industry, are now using the OASIS DITA standard to cut publishing costs, reduce translation expense and risk, and address multiple, complex output channels (print, web, app, eLearning, social media, etc.).

Are you struggling to control the costs of labeling, product catalogues, information-rich websites, and HR materials? Do you work for a global manufacturer, struggling to control the costs of a growing volume of content that must be translated into a growing number of languages?

In the medical device industry, research places the total cost of content at $1 billion annually. Faced with increasing pressure to reduce costs, medical device makers are turning to DITA-based content management solutions to capture an estimated $400 million in savings. If manufacturers hope to achieve these cost-savings and maintain compliance across multiple languages, they must plan and implement new authoring practices and tools and apply effective risk management to their translated content.

Join us on Thursday, November 29 for a webinar sponsored by CIDM (the Center for Information-Development Management) and the OASIS DITA Adoption Technical Committee. JoAnn Hackos of Comtech Services and Marc Miller of Crimson Life Sciences provide an overview of current content management challenges in the medical device industry, along with the tools and strategies you need to develop compliant, multilingual DITA XML implementations.


Presenters

Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection.

Marc H. Miller is President of Crimson Life Sciences, a division of TransPerfect Translations. Originally founded in 1992, Crimson became part of the TransPerfect family of companies in 2005, and is the only translation organization in the world certified to ISO 14971, ISO 13485, and ISO 9001. Miller is co-author of the world’s only translation risk management patent (U.S. Patent No. 8,140,322 B2). Prior to founding Crimson, Miller worked as a Senior Research Associate for the strategy consulting firm, S.I.A.R, where he authored assessments for US and European medical technology companies. Miller earned his MBA degree in Marketing from the Scottish Business School at Stirling University, Scotland, and his BA degree in Celtic Languages and Literature from Harvard University.



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