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Building Enterprise Content Collaboration

Sponsored by: Vasont Systems
Presenter: JoAnn Hackos, Comtech Services, Inc.
Date Recorded: February 12, 2015
This is a free webinar.

Abstract

  • Customers’ Total Information Experience
  • Developing a content strategy
  • Establishing a Content Council

Your customers are confused and unhappy. When they look for information on your corporate website, they cannot find what they need. The website has product marketing content, service and support content, technical documentation, and is organized in a dozen different ways. You have no content strategy and your customers Total Information Experience leaves a lot to be desired.

Drawing on 35 years in information-development consulting, Dr. JoAnn Hackos discusses the increasing importance of a unified content strategy that supports the customers information experience. She explains how organizations have created Content Councils and established a program to collaborate on customer content development and deployment.

Content Councils help unify content-development activities and reduce costs by avoiding content duplication, outdated content, and the proliferation of content that makes finding the right answers to questions more difficult.


Presenter

Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection.



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