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Metadata Part 2: Metadata and the Future of Content

Sponsored by: Comtech Services, Inc. and CIDM
Presenters: Noz Urbina, Urbina Consulting and Nenad Furtula, Bluestream
Date Recorded: October 30, 2014
Duration: 90 minutes
This is a free webinar.


Abstract

Metadata is your key to the Internet of Things, augmented reality, wearable devices, in-context embedded help, dynamic delivery and personalisation, avoiding conditional tagging overload, and a laundry list of additional channels and formats. For some, such potential is in the far-off distance. For others, they’re a present-day challenge.

In this session, we’ll continue from where we left off in Part 1 and look at some of the newer and more exotic metadata standards that modern technical communicators can leverage for the next 2, 5 and 20 years. Far too often, organizations discover their metadata strategy lacking when it’s far too late.


Presenters

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge corporate, technical, and user needs and priorities. Speaking the language of all three has been a key asset during a diverse project background covering multi- and omnichannel strategies. He has designed interfaces and processes that have saved organisations hundreds of thousands per year, recommended solutions that have avoided headcount increases, and delivered dozens of budget-winning internal presentations in a language to which executives can relate. Noz is founder of his own consultancy Urbina Consulting, co-author of “Content Strategy:Connecting the dots between business, brand, and benefits".

Nenad Furtula is partner and a VP of Sales and Marketing at Bluestream Database Software. Nenad has been working with XML and bringing XML related products to market for over a decade. Currently his primary professional interest lies in building and socializing a DITA-enabled value-based component content management system called XDocs.



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