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Beyond Words Part 8: Rich Data & Analytics

Sponsored by: SDL
Presenter: JoAnn Hackos, Comtech Services, Inc. and Andrew Thomas, SDL
Date Recorded: October 8, 2014
Duration: 1 hour
This is a free webinar.


Abstract

Companies are increasingly investing in tools that help them make better business decisions. Many tools focus on analytics that aggregate data into a dashboard and bring to light important hidden trends that affect business initiatives.

Technical communication is no exception to this trend; however, traditional static publishing formats make data gathering difficult. Fortunately, dynamic delivery and component-based authoring remedies this problem. In addition, technical communicators can learn more about how to effectively gather customer metrics through traditional survey methods. By combining technology with these processes, content creators can glean key insights about their customers’ content needs.

Join SDL's Andrew Thomas along with expert JoAnn Hackos, director of the Center for Information-Development Management and the president of Comtech Services for a discussion on best practices for gathering data and using insights gleaned from that data to improve the content you deliver.


Presenters

Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection.

Andrew Thomas is a Product Marketing Director for SDL’s Content & Analytics division, focusing on Documentation solutions. Mr. Thomas has worked with structured content for a wide variety of deliverables, from marketing collateral, to printed manuals, to web applications. He’s witnessed firsthand the diversity of structured content and how it can empower businesses and customer engagement. How about: He's also a self-proclaimed geek and will talk your ear off about poetry, comic books, or the latest hot TV show if you let him.



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