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How to Manage Change When Moving to a Component Content Management Strategy

Sponsored by: Data Conversion Laboratory
Presenters: JoAnn Hackos, Comtech Services, Inc. and Suzanne Mescan, Vasont Systems
Date Recorded: September 16, 2014
Duration: 1 hour
This is a free webinar.

Abstract

You are intent on a successful move to a component content management strategy, but you know you have hard work ahead. You have people to train in new methods of developing modular content. They need to learn the OASIS DITA standard or other XML standards. They need experience with a host of new tools to write, store, and publish content. They need to understand how to plan for reuse and develop content for multiple devices.

Isn’t it obvious? You need a process for managing all this change. Some of your people are excited and looking forward to the challenge. Others are waiting for positive early results. Some are laggards, perfectly happy with their traditional ways of working and busily predicting failure. It’s like herding cats.

Join Dr. JoAnn Hackos of Comtech Services and Suzanne Mescan of Vasont Systems as they lead you through best practices for successful change management when migrating to a component content management strategy.


Presenters

Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection.

Suzanne Mescan is Vasont Systems’ Director of Marketing, with responsibility for the Company’s marketing and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).



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