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Sprinkle the Pixie Dust: How to Sell Your Content Management Initiative Internally

Sponsored by: Data Conversion Laboratory
Presenter: JoAnn Hackos, Comtech Services, Inc. and Suzanne Mescan, Vasont Systems
Date Recorded: June 11, 2014
Duration: 1 hour
This is a free webinar.


You’ve recognized that your content development and publishing processes are in need of an overhaul, but getting a content management strategy approved and funded by your management team can be a tough job. In this webinar sponsored by Data Conversion Laboratory, Dr. JoAnn Hackos of Comtech Services and Suzanne Mescan of Vasont Systems will explain how you can "sprinkle the pixie dust" around your organization to move your content management strategy forward. They will explain how to:

  • Find a champion or 2
  • Navigate through the approval process
  • Align your content strategy with your organization’s goals
  • Develop a proposal for a content management strategy
  • Build the estimated return on investment for your proposal


Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection.

Suzanne Mescan is Vasont Systems’ Director of Marketing, with responsibility for the Company’s marketing and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).


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