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Managing Reusable Content in the Product-Development Life Cycle

Sponsored by: Stilo International
Presenter: JoAnn Hackos, Comtech Services, Inc.
Date Recorded: April 24, 2014
Duration: 1 hour
This is a free webinar.


Content management, and especially content reuse, in the product-development life cycle is in its infancy. In the recent study for the Center for Information-Development Management (CIDM), information developers were asked if they were able to manage content development throughout the product life cycle. For the most part, the answer was “no.” Information development organizations using DITA to develop content for customers were no more likely to be able to use content developed during product design and specification than those not using DITA. However, everyone responding to the study believed that great opportunities existed for content development to be streamed through the life cycle.

In this presentation, Dr. JoAnn Hackos, Comtech President and Director of the CIDM, describes the results of the CIDM study of content management through the product-development life cycle. She present examples of successful reuse of XML-authored content through process automation and the use of lightweight DITA editors to encourage product developers to create content in reusable forms. She describes the impediments that exist in many organizations and proposes activities to overcome those impediments.


Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection.


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