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Making a Business Case for User-Centered Design


We introduce the concept of Crossing the Chasm and investigate the Technology Adoption Life Cycle as a way of determining when to invest in UCD and how to use UCD to present a compelling value proposition to mainstream customers. By using the Balanced Scorecard (BSC) approach detailed in this paper, you have a method of accurately measuring UCD results both during planning and development and after a product is released. Copyright © 2001

Free for CIDM Members—please contact Susie Christmas ( for this whitepaper.


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